Los Angeles, CA ? February 9, 2015 Los Angeles Business Journal

For more than a decade, Santa Monica?s?PermaCity has been a small player in the smallest corner?of Southern California?s solar industry, installing?solar panels atop commercial and industrial buildings.

But as that part of the local solar market shows?signs of life, PermaCity is stepping into the spotlight,?winning two big contracts over the past year?and becoming a significant player in L.A.?s rooftop?solar industry.

Through a deal set to be announced last week,?the company will install solar panels on top of as?many as 30 buildings in Los Angeles, enough to ?generate 22 megawatts of electricity, as part of?a contract issued by the Los Angeles?Department of Water & Power. It?s one of the?biggest deals ever for rooftop solar development?in the city.

That deal follows one PermaCity reached?in the summer to install solar panels on the?roof of clothing retailer Forever 21?s headquarters?in Lincoln Heights. Activated late last?month, the 15,500 panels can generate 5?megawatts of electricity ? enough to power?nearly 1,450 single-family homes and to make?it the largest single commercial rooftop solar?installation to date in Los Angeles.

PermaCity posted revenue last year of?between $20 million and $30 million; over the?18 months of the new contract, Jonathan?Port, PermaCity?s founder and chief executive,?said he expects revenue to grow by about?40 percent.

?This is a huge deal for any company and is?definitely a game-changer, both for us and for?Los Angeles,? he said.

Lagging market

Residential solar rooftop projects have?taken off over the last few years, making

household names out of residential specialists?Verengo Solar in Torrance and SolarCity in?San Mateo. But solar development on top of?commercial and industrial properties has?lagged behind, although SolarCity recently?installed a big array on the MillerCoors brewery?in Irwindale. (See story, page 8.)

The amount of power produced by commercial?rooftop installations grew by single?digits between 2012 and last year, while?power produced by residential installation?more than doubled in that time, according to?Washington trade group Solar Energy?Industries Association.

A handful of obstacles have kept commercial?building owners from joining the solar?rush, most notably aging roofs that need to be?replaced, said PermaCity?s Port. In the years?after the recession, building owners held off on?paying for new roofs and other maintenance?projects, and it doesn?t make sense for them to?install solar arrays on roofs that will need to be?replaced in just a few years.

Financing is also problematic, as government?incentives for commercial rooftop projects?have been sparse and shrinking, despite?generous incentives for residential projects.?The smaller incentives make it more difficult?for building owners to defray the tens or hundreds?of thousands of dollars in upfront costs.

But commercial building owners who have?been able to get financing have seen solar panels?pay off. Chatsworth natural foods maker Earth?Island, said that after PermaCity installed solar?panels at its building in 2002, the company started?making money from selling extra power to?the DWP. The roof has 756 panels generating?roughly 85 kilowatts of electricity.

?When Jonathan Port first approached me?about installing solar, I was a bit dubious,? said?Earth Island Chief Executive Robert?Goldberg. ?But we?ve been cash-flow positive?since day one and the system has had no major?problems.?

Small-scale projects such as Earth Island?became the bread and butter for PermaCity?and for the commercial solar rooftop industry?as a whole. PermaCity has also installed modest-?sized solar arrays on American Apparel?Inc.?s downtown L.A. headquarters and an El?Monte loan-servicing center for Chinatown?s?Cathay Bank.

New technology

But scaling up to large projects ran up against?some technological obstacles: Putting thousands?of solar panels on a big-box store or a warehouse?typically means lots of added weight and lots of?holes drilled into the roof for the brackets that?hold panels in place. (Drilled holes, even when?sealed, can eventually cause leaks.)

In the last couple of years, though, equipment?has become much lighter. And?PermaCity has developed a system that doesn?t?involve drilling holes in the roof; instead, the?systems are welded on. The company used that?system for the first time on a large scale on its?Forever 21 project.

Young Kwon, vice president and general?counsel for Forever 21, said the clothing retailer?looked at proposals from several firms?before choosing PermaCity. Two factors?swayed its decision: the high-efficiency?SunPower Corp. panels PermaCity uses and?the method for power sales.

Many installers, both of residential and?commercial projects, own the panels and sell?power back to their customers at a much?cheaper rate than the local utility. But?PermaCity said the power generated by the?panels belongs to Forever 21.

That deal likely helped PermaCity snag the?new 22 megawatt deal. On that project,?PermaCity is technically a subcontractor; the?DWP?s contract is with SunEdison Inc. of St.?Peters, Mo., which will be building an 88?megawatt solar plant in Kern County to supply?power to the municipal agency.

Under the terms of that contract, SunEdison?must provide 22 megawatts of rooftop solar?power generated within DWP?s service territory.?SunEdison put that subcontract out to bid?and PermaCity came out the winner.

SunEdison will pay PermaCity to find?buildings ? between 15 and 30 of them ? for?new rooftop arrays. Building owners will ultimately?pay PermaCity for the installations?themselves, with financing from SunEdison?partner TerraForm Power Inc. of Bethesda,?Md. Port said some of the money from?SunEdison ? he wouldn?t say how much or?disclose other terms of the contract ? will go to?help ramp up production of the parts?PermaCity uses to install solar arrays.

?This is the first high-volume contract?we?ve ever had,? Port said. ?Besides jumpstarting?the local commercial market, this contract?is moving us toward our goal of becoming?the largest commercial rooftop solar?developer and installer in California and all of?the Southwest.?

Source: Los Angeles Business Journal